Social media marketing for training providers
Two audiences, two platforms, two completely different jobs. We build for both properly rather than cross-posting the same content everywhere.
Start a Go-to-Market AuditLinkedIn and TikTok aren't the same channel wearing different fonts. They reach different people, for different reasons, and reward different content entirely.
Reaching Gen Z and Gen Alpha talent
Candidates researching career entry routes live on TikTok and Instagram, and they can tell the difference between a real learner and a corporate script within seconds. Day-in-the-life content, learner takeovers, honest answers to "what does an apprentice electrician actually do", this is what earns attention, not polished brand video repurposed from elsewhere.
Building employer trust on LinkedIn
Employer decision-makers need a different kind of proof: case studies, sector commentary, credible outcomes, and increasingly, a named person they trust rather than a faceless company page. Executive thought leadership, built and ghostwritten properly, often does more for employer trust than any amount of company-page posting.
Channel-specific, not cross-posted
The same message rarely works twice. We build separate content calendars, tone, and formats for each channel and audience, rather than repurposing one asset everywhere and hoping it lands with both.
Our social media packages run from a one-off Content Sprint through to Full Ownership of both channels, including executive ghostwriting. See the full breakdown.
Questions, answered
Should training providers be on TikTok?
If you're recruiting apprentices under around 24, very likely yes, that's where a large share of your candidate audience already spends time. It only works with genuinely native-feeling content, not repurposed corporate video.
Do you manage both LinkedIn and TikTok, or just one?
Either. Most clients start with whichever channel maps to their more urgent need, employer pipeline or candidate pipeline, then add the second once the first is working.
What's included in executive ghostwriting?
Regular LinkedIn content written in a named leader's voice, covering sector commentary and thought leadership, one profile is included in our Full Ownership package, with additional profiles available as an add-on.
Works well alongside
Start with a Go-to-Market Audit
A focused, fixed-price way to see exactly how we work, before deciding on an ongoing package.
Start a Go-to-Market Audit
Tell us a bit about you, we'll get back to you within one working day.